Shaped by
Emotion & Sculpture
Silhouettes sculpted with precision, softness, and movement. Each gown is designed to feel deeply personal — blending modern couture with romantic craftsmanship.
Silhouettes sculpted with precision, softness, and movement. Each gown is designed to feel deeply personal — blending modern couture with romantic craftsmanship.
Founded in Egypt, Soha Murad is a couture house dedicated to creating expressive, meticulously crafted pieces that celebrate femininity in its most refined form.
The brand explores the relationship between structure and softness — architectural corsetry balanced with fluid draping, delicate embroidery, and sculptural detail. Every design is approached as a work of art, shaped through craftsmanship, texture, and emotion.
Each gown is created with careful attention to silhouette, movement, and individuality, allowing every woman to feel powerful, elegant, and entirely herself.
From hand-applied embellishments to sculptural construction, every detail is intentionally designed and carefully executed. Inspired by art, cinema, florals, and classical silhouettes, the atelier creates pieces that feel timeless yet unmistakably modern.
The process is intimate, collaborative, and deeply personal — transforming each gown into a story shaped around the woman wearing it.
Architectural corsetry balanced with fluid draping — the tension between the two is where the magic lives.
Every embellishment is hand-applied. Every seam considered. The atelier works slowly, deliberately, and with complete intention.
Each commission is a collaboration. The gown that emerges is not just a dress — it is a story shaped entirely around the woman wearing it.
Each bridal piece is custom-created through private consultations and detailed fittings, allowing every gown to reflect the bride's individuality, vision, and emotion.
From sculptural corsetry to romantic draping and delicate handwork, every design is crafted to create a silhouette that feels timeless, elevated, and entirely unique.
For couture inquiries, bridal appointments, collaborations, and press — reach the atelier directly.